New Generation was established and registered in 2014 with its main office located in EGYPT.

New Generation is a company in the provision of high quality, healthy and innovative food ingredients. We operate in importing, exporting and distributing of raw materials for the fast moving consumer goods.

We work to foster a culture of respect and cooperation, focusing on shared ethical standards and strong compliance programs that enable our customers to succeed and our communities to thrive. We achieve this by following our Guiding Principles and our Code of Conduct.